January 25 to July 24
The Digital Marketing Assistant works closely with the marketing team to implement
online marketing plans and strategies. They assist the marketing team to ensure
web sites are fully optimized for search engines and online advertising, verify that
digital marketing ads and campaigns are well designed and that social media
channels are optimally used. Additionally, the Digital Marketing Assistant evaluates site analytics and performance to leverage and enhance digital business activities.
As the world of online and mobile marketing and e-commerce continues to grow, businesses will need the skills of Digital Marketing Assistants to connect and engage consumers.
Web Design and Development Fundamentals
Introduction to Online Advertising and Adwords
Web Site Statistics and Data Analysis
Business Skills Workshops
Adobe Dreamweaver CC
Adobe Photoshop CC
Google AdWords (Adwords Fundamentals, Search Advertising)
Google Analytics Individual Qualification (IQ)
Microsoft Office Specialist – Microsoft Excel
The students will create a digital marketing plan for a product or service launch and present the solution to a mock client.
Technology Experience Gained